NEW DELHI/MUMBAI With India's biggest festival, Diwali, just around the corner, the country's e-commerce sites have been letting the discounts flow. Homegrown Flipkart and global giant Amazon, the two market leaders, say they are ringing up strong sales and pulling in new customers from smaller cities and remote towns thanks to the spread of affordable smartphones.
But for India's traditional retailers, many of whom are not yet online, weak sales and trouble with the country's new goods and services tax have cast a pall over this year's festivities.
