Howard Yu is LEGO professor of management and innovation at IMD Business School. Jialu Shan is a scholar in Asian and emerging markets at IMD Business School.
Opinion
Airbnb can teach Asia's startups the power of being liked
Home rental company reaps the benefits of creating goodwill inside and out
Airbnb's CEO Brian Chesky, pictured in November 2016: his pay is average compared to other startups, grossing only $110,000 a year. © Reuters
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