Vivian Toh is the chief editor of TechTechChina, a Chinese tech news startup.
Platforms must embrace a more sustainable approach that benefits consumers and merchants

China's e-commerce landscape is undergoing a seismic shift, moving away from the cutthroat "low prices at all costs" strategy that has dominated the sector for the past decade. © Reuters
Vivian Toh is the chief editor of TechTechChina, a Chinese tech news startup.