India's entrepreneurs can apply business lessons for social change

Distinctive approaches like 'jugaad' could fuel wider economic transformation

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Staff of the Taj Mahal Palace in Mumbai: The Taj Group seeks to hire those who embody the principle Atithi Devo Bhava, or "the guest is God." © Reuters

Rosemary Marandi is author of "They Meant Business: 50 Inspiring Stories from Indian Biz" (Hachette India). She previously covered Indian business as a Nikkei Asia correspondent.

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