Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon. The views expressed in this article are her own and do not necessarily reflect the views of the global EY organization or its member firms.
History of struggle with harsh natural conditions has fostered ingenuity


The Christchurch Transitional Cathedral, designed of paper tubes by Shigeru Ban, was erected in the New Zealand city after a 2011 earthquake ruined the church's original building. (Photo courtesy of Shigeru Ban Architects) © Stephen Goodenough
Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon. The views expressed in this article are her own and do not necessarily reflect the views of the global EY organization or its member firms.