Japan has lessons to teach the world on sustainable innovation

History of struggle with harsh natural conditions has fostered ingenuity

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20221228 Christchurch Cardboard Cathedral small.jpg

The Christchurch Transitional Cathedral, designed of paper tubes by Shigeru Ban, was erected in the New Zealand city after a 2011 earthquake ruined the church's original building. (Photo courtesy of Shigeru Ban Architects) © Stephen Goodenough

Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon. The views expressed in this article are her own and do not necessarily reflect the views of the global EY organization or its member firms.

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