Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon.
Opinion
Japan's skateboarders show Gen Z can be a catalyst for change
Younger people are flipping Japan's perspective on its relations with the world
Japan's Coco Yoshizawa competes in the women's street skateboarding final during the Paris 2024 Olympic Summer Games. She was one of 11 Japanese gold medalists aged under 25. © Reuters
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