The high-end market will soon be Chinese too

Tariffs have the potential to quickly lift more brands up from the bargain bin

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Visitors examine a BYD booth during the Indonesia International Motor Show in Jakarta on Feb. 13, 2025. © AP

Chris Pereira is the founder and CEO of iMpact, a communications and business consulting group. He has worked with hundreds of companies on branding, PR and business support for international expansion, and has nearly two decades of experience in China.

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