Jonathan McClory is a partner at Sanctuary Counsel, a strategic advisory firm in London, and the creator of The Soft Power 30 index.
Staving off Russia's invasion has transformed Kyiv's global reputation


A mother holds a Ukrainian flag with her children in Central London on April 14: Soft power has played a major role in how the Russia-Ukraine conflict has played out. © Sipa/AP
Jonathan McClory is a partner at Sanctuary Counsel, a strategic advisory firm in London, and the creator of The Soft Power 30 index.