Jonathan McClory is a partner at Sanctuary Counsel, a strategic advisory firm in London, and the creator of The Soft Power 30 index.
Opinion
The soft power of Ukraine's blue and gold offers hope for victory
Staving off Russia's invasion has transformed Kyiv's global reputation
A mother holds a Ukrainian flag with her children in Central London on April 14: Soft power has played a major role in how the Russia-Ukraine conflict has played out. © Sipa/AP
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