William Pesek is an award-winning Tokyo-based journalist and author of "Japanization: What the World Can Learn from Japan's Lost Decades."
Toyota's decision to pull all its TV ads is catching on


Toyota's call on the Games is a bow to reality. © Sipa/AP
William Pesek is an award-winning Tokyo-based journalist and author of "Japanization: What the World Can Learn from Japan's Lost Decades."