Trump 2.0 shatters long-held corporate assumptions

Businesses must reassess the strategic levers they can pull

2025-04-10 The Department of Commerce

The Department of Commerce building is seen in Washington, U.S., January 26, 2022.  © Reuters

Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon. Kyle Lawless is a director at EY-Parthenon in Tokyo.

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