India's Modi taps power of cricket on campaign trail

Wildly popular sport has featured in prime minister's bid for third term

JOHN DUERDEN, Contributing writer

SEOUL -- When India's mighty cricket squad lost to Australia at the World Cup final in November, Prime Minister Narendra Modi took the unusual step of consoling shocked players in the dressing room of a massive stadium named after himself.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.