Indian parties scramble to woo tuned-out young voters

Youths will play a catalytic role in determining who comes to power

20240424 India young voters

First-time voter: A 21-year-old Indian student on the south campus of Hyderabad Central University on April 14. © Reuters

NEETA LAL, Contributing writer

NEW DELHI -- Indian political parties are scrambling to woo youths in the ongoing general election, in which Prime Minister Narendra Modi is seeking a third five-year term. Party workers are leveraging the power of social media, music videos and grassroots organizations as well as Bollywood stars to lure the country's sizable youth demographic into polling booths.

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