Blackpink takes Vietnam by storm, riding Korean economic wave

Superstars' concert is just one way South Korean influence has engulfed country

20230615 BLACKPINK US

Blackpink -- from left: Lisa, Jisoo, Rosé and Jennie -- headlines the Coachella festival on April 22 in Indio, California. © Getty Images

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- When Blackpink descends on Hanoi this weekend, the popstars will drive by Hyundai showrooms, CJ Group theaters, and all manner of other South Korean brands plastered across Vietnam.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.