Choco Pie points the way for diplomacy with South Korea

Treat symbolizes a humane concept that resonates as well as complicates

20180207_korea choco pie

A Choco Pie from South Korea. The character for "jeong" is on the right.

HIROSHI MINEGISHI, Nikkei staff writer

SEOUL -- What's the most popular snack in South Korea? The answer is without a doubt Choco Pie "jeong," a chocolate-covered, marshmallow-filled round cake made by Orion. But the beloved confection is more than just sweet and tasty -- it's a symbol for one of the main features of Korean society.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.