NEW DELHI -- Indian brands and entrepreneurs are scrambling to capitalize on public sentiment over the country's recent conflict with Pakistan by launching war-related merchandise, applying for trademarks and vying to portray the fighting on cinema screens.
India-Pakistan crisis
Patriotic profits? India's war-themed merch divides opinion
Companies sell T-shirts and file trademarks related to 'Operation Sindoor'
People march in support of the Indian Army's "Operation Sindoor" against Pakistan, in New Delhi on May 17. Markets have been flooded with patriotic memorabilia, such as clothes, mugs and tote bags, emblazoned with the name of the military operation.
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