Nostalgia and YouTube: Sanseito mines yearning for a lost Japan in election

Once fringe, 'Japanese first' party stokes conspiracies and anti-foreigner sentiment

20250717 Sansei to

A smartphone displays a YouTube video of Sanseito leader Sohei Kamiya giving a speech. The party has seen a surge in support ahead of the July 20 upper house election. (Nikkei montage/Source photos by Rie Ishii and Ken Kobayashi)

RYOHTAROH SATOH

TOKYO -- The surge in support for right-wing Sanseito ahead of upper house elections on Sunday has caught mainstream Japanese political parties and media off guard with its unabashedly 'Japanese first' messaging.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.