JAKARTA -- Tanri Halim and his family headed straight to the Silver Bird executive taxi stand at Jakarta's Soekarno-Hatta Airport after returning from Malaysia, where they had accompanied his mother for medical treatment.
Bluebird President Director Adrianto Djokosoetono credits the recovery of Indonesia's best-known taxi company in recent years to diversification and focusing on service quality. (Photo by Tomoyoshi Oshikiri)
ASEAN Money
Indonesian taxi operator Bluebird bets on good service and diversification
Strategy reaps financial dividends after years of disruption from ride-hailers and pandemic
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