TOKYO -- Married with two children, Nguyen Thi Huyen is a typical Hanoi office worker. And earlier this month the 41-year-old resident of Vietnam's capital did something that is becoming increasingly common among the nation's upper middle class: She went into a showroom of Vinhomes, part of the country's biggest conglomerate, Vingroup, and bought the family's first apartment.
Women shop for cosmetics in Ho Chi Minh City. As Vietnam's per capita gross domestic product rises, consumers are no longer shy about exhibiting their wealth. (Photo by Yuki Kohara)
ASEAN Money
Luxury purchases are now mainstream for Vietnam's booming consumer class
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