20250818 Saha Group main

Saha Group Chairman Boonsithi Chokwatana and the building that houses E-Commerce Digital Thai Holding, a strategic unit led by the tycoon. (Nikkei montage/Source photos by Suzu Takahashi and Saha Group) 

Thailand's 'king of consumer goods' leads Saha's bold e-commerce bid

Chairman Boonsithi Chokwatana spearheads new platform for next generation

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.