20250805 Gundam MAIN

A Gundam model on display at Bandai Spirits headquarters in Tokyo: Although the company's character franchises range from Tamagotchi to One Piece, Gundam is its most prized property, in large part because the company essentially has rights to the giant robots essentially to itself. (Photo by Ken Kobayashi)

With anime, games and models, Bandai builds a world of Gundam

Control empowers Japanese toymaker's experimentation with movies and trading cards

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