Alibaba shakes up grocery arm Freshippo leadership, signaling potential sale

China's instant-delivery grocery market has been marked by fierce competition

20240319 Alibaba Freshippo outlet for Caixin

A Freshippo outlet in China's Henan province.

BAO YUNHONG, SUN YANYAN and DENISE JIA, Caixin

Alibaba Group Holding has appointed a new head of its Freshippo grocery arm, raising speculation about the future direction of the retail unit.

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