China online education companies raise -- and burn -- cash fast

Most of the money goes to marketing rather than to improving service quality

20200108 Caixin China online class RC2KNF99HC9S

Online education companies in China are often spending 1.5 times their sales revenue on reaching new customers and managing their operations, according to Yu Jinyong, the co-founder of education-focused investment firm Z-Edu. © Reuters

DING JIE, SU HUIXIAN and ANNIEK BAO, Caixin

After the pandemic drove demand for remote services of all kinds, Chinese online education companies are building their war chests for another round of fierce competition, which investors say will likely continue until one emerges as the industry's dominant player.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.