CaixinChina online education companies raise -- and burn -- cash fast
Most of the money goes to marketing rather than to improving service quality
Online education companies in China are often spending 1.5 times their sales revenue on reaching new customers and managing their operations, according to Yu Jinyong, the co-founder of education-focused investment firm Z-Edu. © Reuters
DING JIE, SU HUIXIAN and ANNIEK BAO, Caixin
January 8, 2021 23:32 JST
After the pandemic drove demand for remote services of all kinds, Chinese online education companies are building their war chests for another round of fierce competition, which investors say will likely continue until one emerges as the industry's dominant player.