In depth: The shakeout in China's community group-buying market

Sector's boom has been shorter than many expected

20220330 Pinduoduo

China's Duo Duo Grocery, the online grocery app of e-commerce platform Pinduoduo, and its rivals are fighting for a share of a market that helps communities buy groceries and other daily essentials in bulk. © Reuters

YUAN RUIYANG, QIAN TONG, DU ZHIHANG and BONNIE CAO, Caixin

China's once crowded community group-buying market is getting quieter after it turned into a winner-takes-all battleground amid cutthroat competition and intensifying regulatory scrutiny.

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