A tale of 2 automakers: Nissan and Toyota's contrasting strategies

Differing decisions on expansion vs. reform set Japan players on separate paths

20250516N Nissan

Nissan posted major losses for last fiscal year. The company pursued an aggressive expansion strategy that has not paid off.  (Photo by Azusa Kawakami)

TAKASHI SUGIMOTO

TOKYO -- Looking at the restructuring plan released by Nissan Motor on Tuesday, I feel as if I have gone 26 years back in time.

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