TOKYO -- The announcement that the price of Umaibo will be raised for the first time since the beloved snack was introduced has sent shock waves through Japanese kid-dom.
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Japan and inflation: What a corn snack says about rising prices
A 2 yen cost increase jars consumers' decades-old deflationary mindset
A light, airy corn puff snack that has cost 10 yen since 1979 is giving Japanese Prime Minister Fumio Kishida a political headache ahead of upper house elections. (Source photo by Ken Kobayashi and Kai Fujii)
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