Japan's battle for Thailand, Indonesia auto markets no lost cause

China and South Korea make inroads in Thailand and Indonesia with EVs, but is that sustainable?

20231015N BYD Thailand

Chinese companies such as BYD have taken a commanding lead in the Thai electric vehicle market. (Photo by Kenya Akama)

TORU TAKAHASHI, Nikkei senior staff writer

TOKYO -- At the Indonesia International Motor Show in August, high-ranking government officials attending the event walked by an Xforce, a new regional strategic sport utility vehicle being debuted by Mitsubishi Motors, and gave it a glance. The officials then stopped to take selfies in front of an electric vehicle exhibited nearby.

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