More tourists spending less: Japan's inbound-consumption conundrum

Spending per traveler down despite weak yen as visitors seek free attractions

20240522N Mt. Fuji Lawson

A convenience store near Mt. Fuji has become inundated with tourists looking for the perfect view of the mountain -- for free. (Photo by Riku Tazaki)

HITOMI ISHINABE, Nikkei senior staff writer

TOKYO -- While spending by international visitors to Japan reaches record highs, data shows travelers growing more budget-conscious, leaving businesses at risk of falling back into the pre-pandemic trap of brisk business with thin profits.

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