Panasonic, Honda innovate to survive China's cutthroat market

Japanese companies use country's cost competitiveness to revive flagging businesses

20240923N China engine factory

Honda is leveraging China's economies of scale to efficiently produce general-purpose engines in Chongqing. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA

BEIJING -- Panasonic Holdings, Honda Motor and other Japanese companies have found a new way to stay competitive in China's cutthroat market: taking businesses they withdrew from in Japan and developing them globally, utilizing China's unique strengths.

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