Beijing Olympic sponsors fear losing golden opportunities to COVID

Panasonic and Samsung look to market growing to $120bn in 2022

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Businesses are worried that the coronavirus pandemic will dent sales related to the Beijing Winter Olympics slated for 2022. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- China's winter sports industry has already seen a sales spike with less than a year until the Beijing Winter Olympics, but travel restrictions designed to contain the coronavirus threaten to carve into business opportunities.

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