South Korea's Wemade bets on crypto to revive gaming fortunes

Rivals scramble to follow suit as play-to-earn title draws millions of users

20211208 Wemade chairman.jpg

Founder and Chairman Park Kwan-ho expects income from Wemade's blockchain ecosystem "to far outgrow our game revenue once the platform is full-fledged." (Photo courtesy of the company)

WATARU SUZUKI, Nikkei staff writer

TOKYO -- Wemade, a 21-year-old South Korean gaming company, is doubling down on cryptocurrency-based games now that one of its titles has become a global hit, a signal of how conventional companies are racing to go crypto despite business model uncertainty.

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