Asahi reduced to faxing and phoning it in after hack attack

Other beer brewers face pressure to plug gap left by shortage

20251010N Asahi Building

Asahi Group Holdings headquarters now aggregates orders manually input by sales offices nationwide. (Photo by Kotaro Igarashi)

Nikkei staff writers

TOKYO -- After a cyberattack disabled information systems at Asahi Group Holdings, the Japanese beverage giant has struggled to fill orders the old-fashioned way: over the phone and by fax.

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