TOKYO -- Social media platforms are corralling ever more users into their services, causing sharp drops in traffic to news and other websites in Japan. The country's popular websites have seen traffic from Facebook and X, formerly Twitter, fall by 20% to 40% over the past three years, according to a Nikkei analysis.
Online platforms are giving less prominence to external links as they try to keep users on their sites to enhance their value as channels for advertising.
Datawatch
Japan's websites see traffic from X and Facebook fall up to 40%
Social media companies vie to corral users, affecting news and review sites
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