20240816 チャートは語る 17日組『学生、自給自足の「推し活」」 』

University students today prefer to buy experiences such as concerts over tangible goods like cars and brand-name goods.

Japan university student spending nears bubble-era peak

Higher part-time job wages spur buying of experiences rather than goods

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.