TOKYO -- Exports of Japanese alcoholic beverages are expanding, helped by the yen's depreciation and the growing popularity of Japanese cuisine overseas, but they have a long way to establish a big global presence. To lift exports further, Japan needs to make domestic brewers more competitive by lowering barriers to market entry and cutting red tape.
Despite growing exports, Japanese alcoholic beverages still account for just 0.1% of the global market, according to the National Tax Agency.
Datawatch
Japanese liquor makes little splash in global market
Exports are growing, thanks to weak yen, but red tape limits marketing potential
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