TOKYO -- Around the world, movies are getting longer, with a quarter of the top 30 box office films of 2023 surpassing two and a half hours, according to the U.S. website Box Office Mojo, and flying in the face of a consumer trend of efficiently parceling out one's free time.
The movie industry is making longer films, defying a consumer trend that values entertainment based on its "time performance."
Datawatch
Movie durations rise with streaming but clash with consumer trend
As speed watching takes hold, 1 in 4 big box office hits exceeds 2-1/2 hours
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