Pandemic sparks transformation in Japan's retail marketing

Supermarkets forced to sell fewer products as consumers spend less time shopping

20210212 Data watch

Customers are spending less time at supermarkets, deciding what to buy before they shop in order to adhere to social distancing guidelines.

JUNYA HEMMI and YOHEI KAWAI, Nikkei staff writers

TOKYO -- The number of products in Japan's supermarkets is decreasing.

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