NEW DELHI -- ICICI Venture, the alternative investment arm of India's ICICI Bank, said on Wednesday it had invested $44 million in consumer houseware company Cello World.
Company produces storage containers and lunchboxes

Founded in 1967, Cello World is a Mumbai-based family-owned business. (Source photo from Cello World Facebook page)
NEW DELHI -- ICICI Venture, the alternative investment arm of India's ICICI Bank, said on Wednesday it had invested $44 million in consumer houseware company Cello World.