BYD takes the wheel from Tesla in China's EV price war

Widespread discounts squeeze GAC, Honda venture and other players

20240517N BYD

BYD slashed the price of its Sea Lion 07 electric vehicle by around $1,400 compared to when it first unveiled the model. (Photo by Shizuka Tanabe)

SHIZUKA TANABE and TOMOKO WAKASUGI, Nikkei staff writers

GUANGZHOU/SHANGHAI -- BYD has fired a fresh salvo in China's electric vehicle price war with a new sport utility vehicle launched this month, as a wide range of players from local startups to Tesla feel the pressure of ever-falling prices.

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