BYD targets Japan as gateway for global EV exports

Chinese EV leader reportedly plans to sell 30,000 units in Japan in 2025

20231214N BYD

BYD's Dolphin electric vehicle at the Japan Mobility Show in October. The car is about 10% cheaper than the Nissan Leaf. (Photo by Yumi Okura)

YUMI OKURA and TATSUO MATSUURA, Nikkei staff writers

TOKYO -- For BYD, China's top electric vehicle maker, Japan is the ultimate proving ground for its ability to crack foreign markets. If it can succeed at expanding in a market that is famous for being tough for imported cars, it can succeed anywhere.

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