SHANGHAI -- Chinese electric vehicle giant BYD will launch its new luxury brand Yangwang in the January-March quarter of next year, looking to expand beyond its base of mass-market vehicles.
Carmaker looks to tap growing class of wealthy Chinese consumers
BYD hopes to widen its customer base with a new luxury EV line. © Reuters
SHANGHAI -- Chinese electric vehicle giant BYD will launch its new luxury brand Yangwang in the January-March quarter of next year, looking to expand beyond its base of mass-market vehicles.