China's Nio to ax 10% of staff as domestic EV scene heats up

The next two years will be 'the most competitive stage,' company tells employees

20231106 NIO

Nio will slash its workforce by 10% amid intensifying competition at home. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI, Nikkei staff writer

SHANGHAI -- Chinese electric vehicle startup Nio has revealed it will slash its workforce by 10% this month to streamline its organization and development targets as well as better manage costs amid heated competition in the domestic EV market.

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