K-pop fans mobilize consumer power for environmental activism

After Hyundai coal success, activists target Korean music industry over marketing

KIM JAEWON, Nikkei staff writer

SEOUL -- K-pop fans are reknowned for the strong passion and loyalty they display for artists such as BTS, Blackpink, Exo and Aespa. Concert tickets costing hundreds of dollars sell out in an instant and fan clubs raise money to celebrate star birthdays with advertisements in Seoul metro stations.

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