EnvironmentK-pop fans mobilize consumer power for environmental activism
After Hyundai coal success, activists target Korean music industry over marketing
Fans of K-pop band BTS gather in Seoul in June 2023. Some enthusiasts of the music genre are joining together to push companies to pursue green policies. © Getty Images
KIM JAEWON, Nikkei staff writer
SEOUL -- K-pop fans are reknowned for the strong passion and loyalty they display for artists such as BTS, Blackpink, Exo and Aespa. Concert tickets costing hundreds of dollars sell out in an instant and fan clubs raise money to celebrate star birthdays with advertisements in Seoul metro stations.