TOKYO -- Japan's first law promoting the understanding of LGBTQ people took effect last month, but businesses had already been taking steps to ensure all customers feel welcome regardless of their sexual orientation.
Gender
Japanese businesses welcome LGBTQ customers well ahead of law
FamilyMart eases rules to allow same-sex couples to become franchisees
Japan's "Always Welcome" diversity campaign has spread to 4,000 locations. (Photo courtesy of American Express International)
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