TOKYO -- Amusement facility operator Genda plans to expand its mini-game machine business in the U.S. and Europe by promoting Japanese content amid rising global interest in anime.
Global Management Dialogue 2024
Japanese arcade giant Genda says U.S. expansion is 'path to win'
Character goods from Asian nation attract Gen Z amid booming interest in anime
Mai Shin, President of Genda, speaks during an interview with Nikkei Asia in Tokyo on Oct. 29. (Photo by Manami Yamada and Tokuyuki Matsubuchi)
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