TOKYO -- Japanese content producers Toho and Sanrio aim to leverage their popular characters, such as Godzilla and Hello Kitty, to bolster global growth, their executives said Tuesday.
Global Management Dialogue 2025
Toho and Sanrio harnessing the power of their characters for growth
Executives of companies behind Godzilla and Hello Kitty speak at Nikkei forum
Sanrio President Tomokuni Tsuji believes even non-fans of animes can be induced to buy souvenirs if they are sufficiently "kawaii" -- cute. (Photo by Akitoshi Sugiura)
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