Samsung plans multi-device 'experiences,' from fridges to phones

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20211110 Samsung Electronics President and CEO Hyun-Suk Kim

Samsung Electronics President and CEO Kim Kyun-suk shares the company's vision for connecting devices on Nov. 10. (Photo by Karina Nooka)

Nikkei staff writers

TOKYO -- Samsung Electronics aims to deliver multi-device experiences targeting millennials and Generation Z customers, taking advantage of a product lineup that has reached a staggering proportion of the world, the South Korean company's top executive said.

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