TOKYO -- Sanrio, the company behind the super-superstar character Hello Kitty, is developing Asia-specific characters in its effort to increase its fan base in the region.
Global Management Forum 2021
Sanrio Entertainment develops characters targeting Asian consumers
Japanese company uses pigs, Chinese symbols of wealth, to create solid fan base
Sanrio CEO Aya Komaki says the company plans to roll out its post-COVID marketing in greater China using three pig characters. (Source photo by Sanrio and Youichi Iwata)
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