Japan should go beyond pre-COVID tourism: Hoshino Resorts chief

Hospitality operator sees drawing overseas tourists to rural areas as key

20221109 Yoshiharu Hoshino interview

Hoshino Resorts CEO Yoshiharu Hoshino believes Japan's tourism industry can improve by attracting international visitors to new destinations. (Photo by Satoko Kawasaki)

RURIKA IMAHASHI, Nikkei staff writer

TOKYO -- It is not enough for Japan's tourism industry simply to return the number of overseas visitors to pre-pandemic levels, said Hoshino Resorts CEO Yoshiharu Hoshino in an interview Tuesday on the sidelines of Nikkei's two-day Global Management Forum.

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