Argentine luxury polo brand goes digital to win in Asia

La Martina founder works with Samsung and Google to extend reach

20191029 Interview La Martina Chairman and Founder Lando Simonetti

La Martina founder and Chairman Lando Simonetti tells the Nikkei Asian Review about his plans for Asia. (Photo by Kotaro Igarashi)

AKANE OKUTSU, Nikkei staff writer

TOKYO -- Argentine luxury polo brand La Martina aims to use digital tools to expand in Asia, coupled with a plan to open an office in Singapore next year, its founder and chairman told the Nikkei Asian Review in an interview.

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