TOKYO -- The agency overseeing the affairs of Japan's imperial family will tap the private sector for its newly organized public relations arm, tasked with showing the household in a fresh light and quickly responding to controversial media coverage.
Society
Japan imperial family's PR team revamp taps private sector
New website, social media strategy part of plan to raise profile among youth
The Imperial Palace is seen to the left of the Imperial Household Agency building in Tokyo. (Photo by Hirofumi Yamamoto)
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